Why Google Never Takes Responsibility for Algorithm Damage
One morning, a small site owner opens their analytics dashboard and sees a cliff. Traffic is down 60 percent overnight. Nothing obvious has changed. The site still loads. The content is still there. No warnings appear in the console. Emails to support go unanswered, because there is no direct support. For many creators, publishers, and small businesses, this moment is not hypothetical. It is a recurring experience tied to how Google operates its search systems at scale. The damage is rarely framed as damage. It arrives silently, without explanation, attribution, or recourse. Users are left to interpret outcomes on their own, often assuming they did something wrong. What makes this situation difficult is not just the loss itself, but the absence of accountability signals in a system that quietly shapes visibility, income, and survival for millions of sites. What becomes clear after this happens a few times After the initial shock wears off, most site owners do the same things. They chec...